Criterion’s Battlefield Rebrand Is the End of the Road for Need for Speed
Criterion's newly announced rebranding appears to spell the end of an era for Need for Speed, leaving the series with an uncertain future.
Electronic Arts currently appears to be in the process of rebranding Criterion Games with the purpose of identifying it as "a Battlefield studio." The move marks the end of an era for Criterion's Need for Speed franchise, though it's still unclear whether another era will follow.
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