Two Years Later, What Did Barbenheimer Mean For Hollywood Movies?
How has Hollywood changed to reflect Barbenheimer, the massive blockbusting double feature of Barbie and Oppenheimer?
Two years ago today, Barbie and Oppenheimer hit theaters with the force of a nuclear bomb and the color of an exploding pinata. The incongruity of the pairing ensured that Warner Bros. and Universal's counterprogramming gambit became a meme long before directors Greta Gerwig and Christopher Nolan had completed their films. Until they were actually in theaters, though, it was unclear whether the internet's obsession would translate to IRL fervor.
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