Ubisoft Says Having Microtransactions In Its Games Helps Us "Experience More Fun"
Ubisoft has claimed that it has microtransactions in its games to help us "experience more fun", though stresses they're "optional".

When it comes to cramming microtransactions into full-priced games, Ubisoft is right up there with the most prolific of them. Almost every single Assassin's Creed game since Assassin's Creed 3 has sold players extra time-savers, armor packs, upgrade points, and pretty much anything else you could possibly think of to monetize. Even future games like the next Ghost Recon sound like they're going to be full of the things.
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